Writing Poetry Led Me to Copywriting

Tyfany Williams is an embodiment of Christoph’s favorite saying, “poets are so much more than their poems.” She’s transformed her love of poetry into a blooming cherry blossom marketing career. She’s been writing poetry since she was nine years old, where she would sneak words on napkins if a notebook wasn’t near. It’s not always that easy now, but she tells us, “when juices are flowing, they’re flowing.”

For her, writing was natural. Writing was her constant, her friend, one that helped her to channel her anger about her parent’s separation, frustration at many moves, and cultural differences in a diverse school environment. Her writing was primarily introspective, probing poetry.

Tyfany’s an observer, an empath, a writer. When she went to college, she studied journalism because she knew she had a gift and wanted to make a career from it. As she puts it, “If you have a gift words, you need to figure out how to use it.”

For her, writing is still part of her routine like brushing her teeth, eating lunch, and taking out the trash. She tells us, “This is the first thing I wake up thinking about doing, the last thing I want to do before bed.” It’s a reflex, a rhythm, a necessity. As she puts it, “Whatever you wake up and think about first thing in the morning, that’s what you’re supposed to be.” 

She founded “Own Your Mark Media” in December 2018. She decided to utilize her gifts with words to help small business owners and entrepreneurs with copywriting. For her, it’s a kind of poetry, a transfer of energy. She says, “I’m excited because they’re excited.” Copywriting is coming up with a call to action, something that makes readers want to see more. She gives people a plan and now she’s doing the same for the Poet Life, helping to create copywriting for the first annual Poet Life Festival July 24th.

Tyfany leaves us with some advice. A lot of poets don’t realize they are their brand and every platform is not for every brand. You’ll get burnt out fast if you try to manage every page; instead, pick one or two social media channels to post on consistently. It’s better to manage one or two platforms very well, then to have content on every platform. 

Ultimately, she tells us to invest in ourselves, our art, and she leads by example. For more from her, check out the Poet Life Podcast on your favorite platform.